For Marketing & Growth

The reward infrastructure built for marketing teams.

Run acquisition, retention and research campaigns in 170+ countries on one platform and one invoice — with every recipient identity-verified before the card activates.

Mandatory KYC on every card · GDPR-compliant · Hosted in the EU · Issued under a Mastercard licence

170+
Countries covered
100%
Recipients KYC-verified
1
Invoice, however many campaigns
3%
Service fee — no platform cost

The platform

Reward operations your risk, finance and growth teams can all sign off.

Campaign infrastructure, not a gift shop

Trigger payouts from your CRM, CDP or campaign tool via API, or run bulk sends from a CSV. Same rails for 50 recipients or 50,000.

Verification built into the payout

Every recipient completes identity verification through Signicat before the card activates. Your compliance team gets an audit trail, not a spreadsheet.

One platform. One invoice.

Run acquisition, retention and research campaigns across markets on a single contract, single ledger and single reconciliation file.

Built for your industry

Where regulated, consumer-facing teams put it to work.

The same infrastructure, configured to the campaign patterns of each vertical — with recipient verification and documentation included as standard.

Insurance

Goodwill that settles fast and documents itself.

  • Claims goodwill payouts when a case takes longer than promised
  • Switch campaigns rewarding customers who move their policy over
  • Broker and agent SPIFFs tied to written premium

Telecom

Acquisition and retention incentives that land in seconds.

  • Port-in and acquisition bonuses paid on activation
  • Churn prevention offers delivered by the retention desk in-call
  • Compensation for outages and service disruptions

Utilities & energy

Incentives for switching, smart meters and demand response.

  • Supplier switch rewards after first billing cycle
  • Smart meter installation and appointment incentives
  • Demand-response and energy-saving programme payouts

Banking & fintech

Onboarding rewards on rails your risk team can sign off.

  • Onboarding rewards released on first funded transaction
  • Refer-a-friend bonuses with verified recipient identity
  • Beta and pilot programme compensation

Subscription services

Win-back and loyalty payouts without discount erosion.

  • Win-back campaigns for lapsed subscribers
  • Annual plan upgrade incentives
  • Service credits paid as spendable value, not store credit

Membership organisations

Research and referral rewards at member scale.

  • Survey and panel rewards paid on completion
  • Member-get-member referral campaigns
  • Volunteer, board and committee recognition

Trust & compliance

Every recipient verified. Every payout compliant.

Most incentive cards are anonymous stored value — which is exactly why they stall in legal review at insurers, banks and telcos. HuurayPay makes identity verification a mandatory part of activation, so the reward you send is documented from trigger to spend.

Mandatory KYC on every card

HuurayPay is the only prepaid incentive card where identity verification is not optional. No recipient can spend a single unit before Signicat has verified who they are.

An audit trail per payout

Every reward carries a verification record, timestamp, order reference and status — exportable when compliance, audit or a regulator asks.

GDPR by construction

Data is processed and hosted in the EU under a standard DPA. Recipient data is never sold or shared with third parties, and is retained only as long as the programme requires.

Regulated issuance

Cards are issued by Accomplish (D) ApS pursuant to a licence from Mastercard, under EU e-money rules — with defined load and spend limits per programme.

GDPR-compliant · Data processed and hosted in the EU · Recipient data never shared with third parties · Corporate terms

How the payout works

From campaign trigger to spendable card.

  1. 01

    Your system triggers the reward

    An API call from your CRM, campaign tool or a scheduled CSV upload releases the payout — with amount, currency and campaign reference attached.

  2. 02

    The recipient gets a branded link

    Email or SMS in their language, carrying your logo and campaign message. No app, no account creation, no card in the post.

  3. 03

    They click Activate

    The landing page shows the value and terms. Card details stay hidden until activation is complete.

  4. 04

    Identity verification via Signicat

    MitID, BankID or passport/driving-licence upload. Typically under two minutes, and the check is logged against the payout.

  5. 05

    The card activates instantly

    Card details are revealed and the card can be added to Apple Wallet or Google Wallet in a couple of taps.

  6. 06

    They spend anywhere Mastercard is accepted

    Online, in store and abroad — in 170+ countries. You see delivery, activation and spend status in the dashboard.

How it works

Launch a campaign in days, not quarters.

  1. 01

    Connect your stack

    REST API and webhooks for HubSpot, Salesforce or in-house systems — or bulk CSV for one-off campaigns. No engineering required to start.

  2. 02

    Brand the experience

    Your logo, colours and message across the delivery email and the activation page, in the recipient's own language.

  3. 03

    Report on what happened

    Delivery, verification, activation and spend status per recipient — plus one consolidated invoice for finance.

White-label

Make the card unmistakably yours.

Create a branded experience with a customised prepaid Mastercard® that reflects your business identity — in both digital and physical formats.

Prepaid1.000
Your logo
Prepaid500
Your logo
Prepaid250
Your logo

Customised branding

Personalise the prepaid card with your company logo, colours and design — plus the delivery email and redeem page.

Physical and digital options

Bring your brand to life in both physical and digital card formats, ready for Apple Wallet and Google Wallet.

Super simple setup

Getting started is easy — share your brand guidelines or upload your own design, and we handle the rest.

Trusted where compliance comes first.

“With HuurayPay we can reward customers instantly as part of our campaigns — no manual work, no logistics. It has genuinely improved our conversion rates and made our marketing team's life a lot easier.”
Marketing ManagerTryg ForsikringInsurance
“The verification step was the reason we got sign-off. Our compliance team could see exactly who received value and when — that was never possible with the gift card vendors we used before.”
Head of RetentionNordic telecom operatorTelecom
“We pay onboarding rewards the moment a customer funds their account. One integration, one invoice, and the reconciliation file goes straight to finance.”
Growth LeadEuropean fintechBanking & fintech

Powering campaigns at 10,000+ companies · Tryg Forsikring · IF · Bestseller · Emirates Group · Goodyear · Dentsu

Put your incentive programme on real infrastructure.

No platform fee. No commitment period. A 3% service fee on what you send — and every recipient verified before a single unit is spent.