About HuurayPay
The reward people actually remember — built by Huuray since 2011.
HuurayPay is a concept developed by Huuray A/S — a 100% Danish-owned company and part of the Scanavo Group. For more than a decade we've helped companies around the world spread joy and loyalty among employees, customers and partners.
- 2011
- Founded in Denmark
- 175+
- Countries served
- +5,000
- Brands in catalogue
- +12,000
- B2B & B2G customers
Not just a card. A gesture.
Money has always been the practical gift. The one that works. The one nobody complains about. And yet, somehow, it never quite feels like enough.
Because a gift is not really about what it buys. It is about what it says. We see you. We appreciate you. We trust you.
HuurayPay was born from that belief. It is a prepaid Mastercard — yes. Accepted everywhere Mastercard is, across the globe, in every store, on every website, at every checkout. Completely frictionless. Completely flexible.
But it was designed to feel like something more than a transaction. Because the people you give it to are not transactions. They are colleagues. Contributors. Human beings with taste, with wishes, with lives far richer than any catalogue could ever capture.
HuurayPay gives them the freedom to choose — truly choose — without the awkwardness of cash, and without the disappointment of a gift that almost fits.
It is the gift that says we trust your judgement. And that, it turns out, is one of the most personal things you can say to another person.
Warm in spirit. Global in reach. Simple to give. Impossible to get wrong.
This is HuurayPay. A better way to say thank you.
Our mission
To make every gift/reward feel personal — no matter who gives it, who receives it, or where in the world it is spent.
Our vision
A world where saying thank you is never just a transaction. Where every gesture of appreciation — from a company to its people — carries real warmth, real trust, and real meaning. HuurayPay exists to close the gap between the practical and the personal. To prove that freedom and feeling are not opposites. That the most thoughtful gift you can give someone is the confidence to choose for themselves.
Our story
From a Danish startup to the global reward platform behind 12,000+ brands.
Huuray A/S was founded in 2011 in Copenhagen. We're also the team behind Huuray.com and Giftrix.com. Today we run gift and incentive operations in Denmark, Sweden, Norway, Finland and 175+ other countries — from offices on three continents.
HuurayPay is our newest concept: the premium prepaid gift card that lives directly in Apple Wallet and Google Wallet, accepted everywhere Mastercard is.
- 2011
Huuray A/S is founded
Started in Denmark with a simple idea: make corporate gifting feel personal again.
- 2015
Going global
Expanded distribution to 175+ countries with 5,000+ brands in the catalogue.
- 2021
Incentive Award winner
Recognised at the global Incentive Awards in London for our gift card platform.
- 2024
HuurayPay launches
We bring the gift card into Apple Wallet and Google Wallet — accepted everywhere Mastercard is.
- Today
12,000+ business customers
From Volvo to Deloitte to Samsung — and thousands of growing teams in between.
Trust & credentials
A profitable, well-capitalised company you can build long-term programmes on.
We hold a Danish collective bargaining agreement with HK for our staff, and we're a global member of the Gift Card & Voucher Association.
- AAA credit rating
- E-mærket certified
- Member of Dansk Erhverv
- 2021 Incentive Award winner
Offices
Headquartered in Copenhagen — with feet on the ground worldwide.
- Denmark — HQ
- 5+ Offices
Denmark — HQ
- Carl Jacobsens Vej 16 E, 2. floor
- 2500 Valby
- +45 70 22 47 00
Norway
- Hasleveien 28 A
- 0571 Oslo
- Norway
Sweden
- Poststugan 3
- 232 11 Malmö
- Sweden
USA
- 575 Lexington Ave
- New York, NY 10022
- USA
Canada
- 7640 – 8 Street N.E.
- Calgary, T2E 8X4
- Alberta, Canada
Hong Kong
- Tung Chau West Street, 1059-1061
- 3/F, Unit A
- Lai Chi Kok, Kowloon
Your next reward is three clicks away
No setup fee. No monthly cost. Just a 3% service fee on what you send — and a gift experience your recipients will remember. Join 10,000+ companies already using Huuray.
